Every sales pitch is unique and requires preparation by the entrepreneur. To date I have done thousands of successful sales pitches but I still research the company, who the decision makers are as well as what makes them unique.
I then mentally modify my offering to their corporate culture. It is my preparation that prevents me from being put into tough situations or asked questions I cannot answer. In gymming you have a muscle memory, in business you have a pitching memory.
Having gone through the various scenarios before walking into the meeting, I can quickly close down objections and turn them into reasons for buying.