The Mongols under Genghis Khan were a small nation yet they dominated Asia in the 12th century. They chose to project big. Each man led two spare horses. From a distance it was therefore impossible to know the size of the army, division or battalion.
In your jeans, T-shirt and casual manner you project small. Without a decent website, no land line and no marketing material it is easy to dismiss you. No FaceBook page, no Twitter account, no blog and no personal listing on LinkedIn and you are small-fry – even if you are not.