Websites that sell – People Google your brand, your products and track record before going into a meeting with you.
Even before they read your proposal they are going to Google you. They go to your website and if your website isn’t impressive, isn’t visually appealing or it doesn’t work on all their devices (cellphones, tablets and computers), they are going to check out before they check in. Your website must sell – ensure that it is up to speed and that it reflects your brand and gives the correct market perception that you are aiming to achieve.
If you are a budget company that gives big discounts, don’t have a super luxurious website as it will not match your brand and you may be perceived as expensive. If it is all about brand perception then make sure your website shows brands, lifestyles and strong imagery. Ensure that your website is easy to navigate, has your “contact us” details clearly and adds the credibility a customer needs in order to transact with you.