The Golden Circle – Start with Why. Simon Sinek.
VaultLife will launch worldwide before the end of 2014. We have re-developed the software three times – on each occasion taking the experience to the next level. At all times we have been governed by Simon Sinek’s Golden Circle and have asked ourselves the question “Why are we doing what we are doing?” This simple yet powerful question sets the direction and tone for everything we do. Check out Simon Sinek’s 2009 TED Video
People dont buy what you do – They buy WHY you do it.